Google yet again update their search algorithm, with penguin 2.0 update there are several key points that you as webmaster should take notes.
Penguin 2.0 is more comprehensive and deeper targeting update that was aimed at explicitly black-hat techniques compare to its predecessor penguin 1.0. If you are still struggle with penguin 1.0 you are about to get worst with this 2.0 update. So, if you still building links that are in contravention of Google Webmaster guidelines, you better stop what you are doing, and audit of what you are done in the past that violate the guidelines.
What you should do as a webmaster? Get control of you existing SEO efforts and if you haven’t already, get your team working to a coherent content strategy that uses your thought leaders’ own voices to get the good word out about your brand.
To have more information about Penguin 2.0 update you can watch the video by Matt Cutts
In Bueno, Andrew works as Chief Marketing & Service Performance officer. He focused around client services and education, service quality assurance, marketing, business development and business operation. Andrew oversees the growth of Bueno and drives the strategy development of global pitches. His industry experience span 10 years and includes software and website development, business development, business management, service quality assurance, training and support.