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Internet is probably the one thing that is already familiar and heard a lot by the society. It plays a significant role in everyday life and some even assumes that internet has become one of the top priority lists of a human. In a globalized world, people could easily look up things they want to know through internet. The first page they go to if they have something to learn about is through the search engine websites. People type the desired keywords and the search engine will show the search results of websites that might correlate. Behind every page of search engine, there is what they call domain authority and page authority. They are the things that determine the accountability and ranking of the search engine. This will be further discussed next.

First thing first, domain authority sometimes acts as the parameter to measure which websites are trustable, and which are not. Domain authority was prior created by Moz to quantify the ranking of a website in search engine. The metric sets from 1-100, with 1 being the worst and 100 being the best. Further, the bigger the domain authority score, the higher it is placed on the search engine. This is beneficial for the websites as their high ranking could get them more trust from people.

Next thing is page authority. Page authority is similar to domain authority, although the variable taken to measure is quite different. While domain authority ranks the website in general, page authority is useful to calculate the ranking of a specific page in a search engine. From this definition, it has an obvious distinction with domain authority. It is also developed by the same company with the same metric assessment that stretches from 1 – 100 consecutively for being the worst and best.

Programmers are competing against each other to increase their quality of the websites so they could have a greater rank and hence shown up at the top list of search engine. That way, people that often reluctant to scroll more to the lower part will end up opening their website in frequent manner. There has been known to be ways to improve websites’ domain authority and page authority and one of them is by creating better and more fruitful content in their pages. Besides, removing bad or spammed backlinks would attract more internet users. At the end of the day, patience is highly necessary as surging domain and page authority is not an instant process.