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During the industrial revolution that took place in London, the peppered moth faced a very difficult time since almost all buildings and trees in the region were turned black as a result of soot from the industries. As this happened, the moths could no longer hide from predators and hence became food for the birds that lived in the area. As this was happening a few of these creatures survived. The ones that survived were only saved since they themselves started turning black. As they turned black they became difficult to spot and thus escaped with their lives.

The story above can be used to illustrate just what needs to happen in business if you are to survive. As the dynamics around the world change, it is paramount for you to also change with the times. Internet marketing is a very powerful tool, however, without incorporating the right techniques it may not really yield much fruit. It is with this in mind that you must seriously consider integrating social media and PR in your marketing strategy.

Of course almost all intelligent business people are aware of the fact that SEO, social media and public relations are vital and that is why you need to be smart about the whole issue. You need to carefully come up with something unique that will help your business stand out from all the other competitors. Below are just a couple of issues you should know regarding marketing in relation to the points raised.

Trust in Marketing

Google is one of the most important search engines today and it has now put in place measures that will ensure SEO is not manipulative. These measures are aimed at giving those seeking information relevant options rather than irrelevant content with strategic keywords. Fake check-ins and falsified reviews are also being watched closely in order to eradicate them from the Internet. Basically Google seeks to give priority to SEO content that is trustworthy.

Trustworthiness has been a key component in Google’s success and that is why more and more people keep using it. It is also true to add that the more people use Google the more revenue or profits it makes through advertisement. If however at any time people find information that is not helpful, they will probably give up on Google and look for other means of finding help. Below are a few guidelines that this search engine uses to determine what to do in regard to assessing trustworthiness.

1. To understand the intentions of the person carrying out the search and then mine data from their knowledge graph.
2. Give people an opportunity to view or go through ads that are relevant to their region and needs.
3. Identifying actual people and awarding them given scores or points in order to help prevent cheating.

These points can easily show how SEO has moved from a mere generic technique to something that has to have good public relations and trust.

Consider Where You Are Investing Your Marketing Budget

One of the most common mistakes people repeat is investment in outdated strategies of marketing. In the past you could get away with just about any form of Internet SEO but today you need to be responsive to the needs of your client. This means your strategy must target a specific local audience. Ensure that your advertising or marketing is done on a regional basis rather than universally. People want services, products or solutions that are local and that is why this is important.

Google is constantly looking for ways to better understand your business and what you have to offer. This will help determine whether you are worth including in search results or not. In order to remain relevant in light of this knowledge, there are a couple of things you should know as stated below.

• Technological Advancements
• Human Behavioral and Attitudinal Changes
• Digital Ecosystem

As of now, Google has already established a method that allows locally based businesses to appear first when any search has been carried out. These results are normally ranked based on the location of the person carrying out the search. It is therefore vital for you to keep this piece of information in mind whenever you are creating SEO or any other marketing strategy. Below are some of the things this search engine has used to determine what to give priority in any search.

1. The citation your business has received
2. The tone of reviews your business has received

Those businesses that are able to give high quality customer satisfaction will naturally receive better reviews and this will be used as a way to award high ranking in search engines.

Why You Should Care About What Google Thinks and Likes

If the issues raised above are making you question why you should care about Google, the answer is that it is without a doubt one of the most popular search engines in the world today. A very huge number of people around the world prefer to use this search engine and if you therefore wish to make any real impact with regards to online marketing, you must definitely consider the issues raised in previous paragraphs.

In 2012 alone, there were about 1.2 trillion searches carried out through this search engine. It is also true that the search engine enjoys 67% of the market share. A great number of people do their research through Google and afterwards make transactions based on the results they got through the engine. These facts can easily let you see why you cannot ignore this search engine if you want to make good sales.

While in the past it was okay to get SEO, PR and Social Media services separately, it is now more advisable that you incorporate all these in one just so you can maximize on the effect you have during searches on this popular engine.

Impact of Social Media on SEO

Some of the most popular social media sites today include; Facebook, Youtube, Twitter, Instagram and Pinterest. These are all platforms that have real human beings who interact with each other and that is why they have become a popular mode of marketing and communication for businesses. Just about anything that happens on these sites is recorded on Google. Indeed things like positive reviews about a company posted on Twitter or Yelp can easily be found on Google. It is therefore important for you to understand the connection between social sites and Google in order to fully appreciate its impact. The following points should help put things into better perspective for you.

1. Social Media Multiplies SEO Impact : Once you have put a message out there, there are very high chances of it spreading virally throughout the world. This spread can be self reliant and therefore only requires one time input from you.
2. Offline Sales : As was mentioned before, Google normally presents searchers with local results and this makes it easy for anyone to locate a local business to buy from.
3. Social Media Evolution : In order to achieve the most desirable results, it is highly advisable that you work with an expert social media consultant who will then come up with strategies that will remain relevant for a long period of time.
4. Long Lasting Synergy : The effect that social media has is far reaching and can last for a very long time.

Wise Integration Can Increase Impact

Wise integration requires you to find a way to encourage your clients to leave reviews about your business on the various platforms available. It is important for you to give high quality products or services in order foremost reviews to be positive. Remember the more reviews you have the higher your visibility online. Reviews that are highly regarded by Google are normally the positive ones. You must get your satisfied customers to act by encouraging them through posters, word or mouth or any other means you deem right.

How Social Media Blends With SEO

In the modern world, more and more people have become wary of what they see or read. Most want social proof of the trustworthiness of a given product or service before they use it. By incorporating certain keywords in your social media platform and using the same in your blogs or public relations articles, you will be able to give people the opportunity to research on your company and find the answers they need. This will quickly help them understand your business and as a result they will use whatever you are offering.

Key Points You Should Observe for Success

1. You must always offer satisfactory products and services.
2. Make connections with several people online and ensure to keep them engaged.
3. Always provide top notch content that will be captivating and informational to your audience.
4. Encourage people to talk about your business and share links or just about anything regarding what you have to offer.
5. Try using innovative techniques to help your business go viral on several social media platforms.