As of last Friday (September 28th), Matt Cutts has yet again tweeted out another “weather report” stating a “small” update that would affect “low quality” exact match domains. Matt Cutts estimated that this small update would only affect 0.6% of all search results. Exact match domain, or EMD, means a domain with the exact keyword within the title of the domain. If my website was ranking for the keyword “pink shoes”, then my EMD would be http://pinkshoes.net or http://mypinkshoes.com. SEOMOZ – reported that the new Google EMD algo update had a day to day change of over 10% of exact
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