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Direct Impact of Google Plus Shares on SEO

A study had been conducted by a team of researchers to find out a direct impact of Google Plus on Page Search ranking. It focused more on finding causative effect, rather than correlation, between Google+ shares and Google search result pages, in terms of discovery, ranking of content, and indexing. In other words, the study aims at determining whether Google+ shares cause changes in search result ranking. The result of the study is pretty shocking, since it did not find that the Google Plus Share could lead to ranking changes in Google search results. However, the study itself was not
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