Formerly, Google Search Engine relied only on unstructured data containing a large collection of search terms to provide search results to its users. Google was able to identify what a website contained based on the search terms that were used by that website. Whenever users used those search terms when doing a search, Google would show that website on its search result page. This search procedure allowed meaningless spammy websites to show up on the search result page as long as those websites contain relevant search terms. This policy, which allowed black-hat SEO techniques prevail, was eventually abandoned. Google decided
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Google Penguin Update Strike again Google yet again update their search algorithm, with penguin 2.0 update there are several key points that you as webmaster should take notes. Penguin 2.0 is more comprehensive and deeper targeting update that was aimed at explicitly black-hat techniques compare to its predecessor penguin 1.0. If you are still struggle with penguin 1.0 you are about to get worst with this 2.0 update. So, if you still building links that are in contravention of Google Webmaster guidelines, you better stop what you are doing, and audit of what you are done in the past that
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