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Humming Bird and Future SEO Trend

Formerly, Google Search Engine relied only on unstructured data containing a large collection of search terms to provide search results to its users. Google was able to identify what a website contained based on the search terms that were used by that website. Whenever users used those search terms when doing a search, Google would show that website on its search result page. This search procedure allowed meaningless spammy websites to show up on the search result page as long as those websites contain relevant search terms. This policy, which allowed black-hat SEO techniques prevail, was eventually abandoned. Google decided
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