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What is Pay per Click?

Internet changes almost everything in human life, especially marketing. Pay per click is one of the many methods of marketing in world wide web. Two parties consist of publisher and advertiser. Publisher is the website administrator that publishes the advertisement. On the other hand, advertiser is person or agency that pays to put their ads in that website. The only different from common marketing is payment based on numbers of click. Visitor or viewer will click banners in website that lead to certain product, service, or event. Publishers do not hold the responsibility for selling or buying. They are just
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