SEO and the Panda update that was released by Google in mid July actually have a serious impact on how companies should work on their digital marketing. Since the update focuses on quality content, ecommerce sites should make sure that the content of their website has good quality. If it is not, they should be ready to be dropped down from Google rankings. However, along with the development of branding, brand now also affects the search performance ranking in Google. Firstly, brands start dominating search results. Google has created a brand information drop down where people can see a brief
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