Formerly, Google Search Engine relied only on unstructured data containing a large collection of search terms to provide search results to its users. Google was able to identify what a website contained based on the search terms that were used by that website. Whenever users used those search terms when doing a search, Google would show that website on its search result page. This search procedure allowed meaningless spammy websites to show up on the search result page as long as those websites contain relevant search terms. This policy, which allowed black-hat SEO techniques prevail, was eventually abandoned. Google decided
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During the industrial revolution that took place in London, the peppered moth faced a very difficult time since almost all buildings and trees in the region were turned black as a result of soot from the industries. As this happened, the moths could no longer hide from predators and hence became food for the birds that lived in the area. As this was happening a few of these creatures survived. The ones that survived were only saved since they themselves started turning black. As they turned black they became difficult to spot and thus escaped with their lives. The
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When it comes to internet marketing, it is absolutely important for each and every one to consider the options available and then settle on the one that seems most effective. In a recent release of data indicating the happenings on the Internet, Matt from MOZ gave a breakdown of some of the things that determine success. The information indicated that SEOs are much more effective when they rely on links and keywords that are strategically placed on given pages. The use of this strategy is shown to be the best way to achieve success in the present day. However, more
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Have you ever seen several search engine website such as Google, Yahoo and others and you see that a certain website looks very legitimate on the top rank, or any website or blog on last of the search engine result list. Have you know how it can happened? some of you maybe have known the answer but some of you maybe don’t know. It happens because of SEO or Search Engine Optimization. So, what is SEO? SEO is processes to improve visibility of a website on natural search engine result page, by combining and incorporating all the search engine elements
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Google Penguin Update Strike again Google yet again update their search algorithm, with penguin 2.0 update there are several key points that you as webmaster should take notes. Penguin 2.0 is more comprehensive and deeper targeting update that was aimed at explicitly black-hat techniques compare to its predecessor penguin 1.0. If you are still struggle with penguin 1.0 you are about to get worst with this 2.0 update. So, if you still building links that are in contravention of Google Webmaster guidelines, you better stop what you are doing, and audit of what you are done in the past that
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On-site Check, Your SEO First Step When you have finished building up your website, the next step is to market you website so everybody know your site and interesting enough to visit. Now, what makes your website interesting? Of course besides design factor, the other important factor that work the magic is your on-site optimization. On-site optimization is the way to optimize your website in several elements, which will be describe below: 1. Meta Title. Each of your pages in your website should have a unique meta title which should be related to the content on that particular page. The
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If you search for your business in Google, do you see your business name? Does your business website show up in Google for any words related to your website? If the answer is “no”, do you realize how many online customers you’re losing? One of our customers (ICAN Education) has seen a 45% increase in unique visitors to his website since he started to optimize his website. A 45% increase in customers means more chances for conversions, leads, and most importantly, profits. After working with this client, their website now ranks for some very lucrative keywords within the education field.
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