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A SEO consultant provides you with advices to develop and implement your SEO campaign and strategies to guarantee its success. In order to hire the most reliable consultant, you need to pay attention to the following 7 factors.

1. Reference

The easiest way to gauge the reliability and reputation of a SEO consultant is by checking with clients whom they have served before. Ask the consultant to provide you with a list of current and past clients to get references.

2. Methods

You need to ask the consultant about the methods they use to enhance your website’s presence on SERPs. Some consultants focus on improving your website’s rank, but there are consultants who prefer to use alternative ways, such as focusing more on snippet to enhance your website’s attractiveness than on page rank because page rank improvement mostly involves very stringent competition.

3. Ethics

A SEO consultant may work in either black hat or white hat region, or somewhere between (grey hat). You need to assess the consultant’s work ethics by asking about how they work and weighing their explanation against Google’s webmaster best practices.

4. Scope

A SEO consultant might be specialized in either global or local SEO, or both. Google’s latest policies and search algorithms appear to put more weight on local SEO, so you may want to hire a SEO consultant who is excellent in handling local SEO projects.

5. Transparency

Not all SEO consultants tell you about any changes that they make to your website. If you consider transparency an important matter, you may not want to hire a consultant with “corporate secret.”

6. Cost

Cost is the most important technical element to discuss with your consultant as it determines whether you can hire them or not. For your information, the average cost of SEO consultation is between $75 and $200 per hour. If you hire the consultant for managing a full SEO project, expect to pay between $1,000 and $7,500 for one project.

Plan smartly when you want to hire a SEO consultant. Take the aforementioned factors into consideration if you want to make sure the consultant you hire is the most reputable SEO consultant that you can rely on.