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Publishing contents on the Internet is not only to disseminate new knowledge for those who seek for it. It has turned to be a source of marketing, where programmer designs a website to also attract Internet surfers. This could be good, but at the same time also could have a subsequent negative impact. Most of the time, instead of crafting good and valuable contents, programmers set for a clickbait title with page that might harm computers. That is why, trust flow is needed. With the presence of trust flow, the creators expect that Internet will be a place with informative and ingenious source of knowledge, and not platform for spams to be pervasive.

A company named Majestic SEO first released the term trust flow aims to measure how trustworthy a site is. It is in a form of metrics that calculate the ranking of a website based on whether its reliable or not. The system works by scrutinizing the number of clicks the website opened. But beyond that, the analysis also includes the observation from other trusted sites that are linked with the particular studied website. The measurement ranges from 1-100, with 1 indicating the lowest score or the less trusted and 100 indicating the biggest score or the most trusted website.

There are many benefits from this developed system. Trust Flow has been utilized by consumers to decide which website that deserves enough to be acquired. There are plenty of websites that contain spamming contents and even worse virus which could be transferred to the computers that access it. Websites that are responsible for causing that problem would surely have low ranking which prevent people to open it. Furthermore, with the existence of Trust Flow, there is a rising competitiveness in the Internet amongst the website developers which are “racing” against each other to generate the better and satisfying contents.

It is not impossible for a website to get an almost 100 to their ranking. Having such high score means the website has reached an impressing level for its trustworthiness and has interested uncountable amount of people to open their page. Most of the time, these websites have been existed for a long time and have maintained their performance perfectly. However, for new starter, sometimes a difficulty is encountered when good contents have been created but the Trust Flow ranking remains low. This could be overcome by expanding relations with trusted sites that could recommend your link inside their website. With the two strategies balanced, it is no wonder the Trust Flow score will get bigger day by day.